Marketing and Advertising
The team at St. Lawrence reviews advertisements for all types of platforms in order to detect false or misleading advertising, to substantiate comparative advertising claims and to provide opinions regarding the prohibition of advertising to children in the province of Quebec. Our team also provides services in the context of product placement, sponsorships, and branded content creation for television, film and the Internet.
The lawyers at St. Lawrence draft rules for promotional contests and ensure that such contests comply with the Competition Act, the Criminal Code and the regulations enforced by the Régie des alcools, des courses et des jeux. They furthermore file promotional contests in Quebec and possess in-depth knowledge of the administrative processes applied by the Régie des alcools, des courses et des jeux.
The St. Lawrence team offers advice regarding compliance with the Consumer Protection Act in Quebec, particularly the legality of automatically renewed contracts, unilateral amendments to contracts, and warranty coverage. Our lawyers also provide advice regarding the legal requirements related to the management of gift cards and loyalty programs, and draft the related terms and conditions.
St. Lawrence Law Firm is often called upon to draft various types of agreements related to marketing and advertising, such as product supply agreements for promotional contests, confidentiality agreements, as well as distribution, license, and sponsorship agreements.
Our lawyers coordinate and obtain legal opinions from foreign associates in order to implement international advertising campaigns and promotional programs.